Reaction Paper On The Aids Epidemic - 918 Words

Module 2, Activity 1: Reaction Paper After reading the five given articles carefully there are critical points that I would like to articulate in my reaction paper. These articles provoked me to think that we are blessed to have health professional that were able to discover HIV/AIDS and the causes of Kaposi s Sarcoma and Pneumocystis pneumonia of homosexual men in July 1981, following the report of these cases of PCP and cases of other rare life-threatening opportunistic infections and cancers in America we began to recognize the importance of being aware of HIV/AIDS. These articles outlined major events in the AIDS epidemic. The thing that stood out to me is the information on Kaposi s sarcoma. This cancer was so rear that it may be missed and not diagnosed even by dermatologist during the 80’s (Altman). Not being able to diagnose this rare and rapidly fatal form of cancer was a concern of the physician’s right at the beginning (Altman). There are multiple forms of Kaposi s sarcoma from the classic Mediterranean Kaposi s Sarcoma, Endemic (African) Kaposi sarcoma (mentioned in the article), iatrogenic (transplant-related) Kaposi sarcoma and epidemic (AIDS-related) Kaposi sarcoma which is the most common type of KS in the United States (American Cancer Society). The virus can be present in the body for a long time, often many years, before causing major illness (American Cancer Society). When HIV damages the immune system, people who also are infected with aShow MoreRelatedThe Prevention Of Hiv / Aids Essay984 Words   |  4 Page sthat I would like to articulate in my reaction paper. These articles provoked me to think that we are blessed to have health professional that were able to discover HIV/AIDS and the causes of Kaposi s Sarcoma and Pneumocystis pneumonia of homosexual men in July 1981, following the report of these cases of PCP and cases of other rare life-threatening opportunistic infections and cancers in America we began to recognize the importance of being aware of HIV/AIDS (Altman). Maybe not need These articlesRead MoreThe Reagan Administration, The U.s. Government1498 Words   |  6 PagesThe Reagan administration, the U.S. government, and newspapers remained complete silence when the situation had already gone out of control. President Reagan and the government cut the research budget for AIDS when scientists and doctors desperately needed it. Before Reagan’s election to office, the Carter administration had held a tight line on health spending. However, President Reagan’s plan for the Centers for Disease Control worsened the situation. The executive Office of Management and BudgetRead MorePreventing AIDS1541 Words   |  7 PagesAIDS Essay Today many people around the world are infected with a serious disease called AIDS. Unfortunately, the disease has led to many deaths worldwide and yet it still remains untreatable. Many Public Health Departments are now taking the lead in publicizing education about AIDS. Public awareness and prevention programs are possible solutions to the spread of AIDS. The issue of this paper is on AIDS Prevention Programs that target women. One outlook is that prevention programs that target womenRead MoreEssay on Whole Foods Markets Tipping Point1223 Words   |  5 PagesIn his book, The Tipping Point: How little things can make a big difference (2000), Malcolm Gladwell highlights the power of intelligent action and the potential of little changes for starting epidemics. Concepts such as the law of few, the stickiness factor, and the power of context arouse epidemics both in macro-level and in micro-level. In detail, the law of few affirms the influence on communication. Connectors, mavens, and salesmen each has abilities to conjoin, collect, and cajole; they distributeRead MoreMovie Reaction Paper: And the Band Played On889 Words   |  3 Pagesï » ¿Movie Reaction Paper: And the Band Played On This is not a political issue. This is a health issue. This is not a gay issue. This is a human issue. And I do not intend to be defeated by it. I came here today in the hope that my epitaph would not read that I died of red tape. This striking line said by a character in the movie And the Band Played On, which I later found out to be the actual words of Roger Gail Lyon in Congress1, depicts how a society so caught up with discrimination and stereotypesRead MoreVaccinations and Children1531 Words   |  7 Pagesmost serious adverse reactions, out of all that are in use. There is approximately 1,000 infants die each year as a direct result of the DTP vaccine. Approximately 35,000 acute neurological reactions occur within 48 hours of the shot. (www.tuberose.com). Doctors, FDA, and CDC are all telling us the vaccines are safe, but are they really. I visited a site called the Tragedy of Vaccinations and in this site it had pictures and a list of names of children who had a severe reaction to vaccinations, firstRead MoreHIV/AIDS Research Paper1253 Words   |  6 PagesHIV/AIDS Throughout history, few illnesses have carried as much significance as Acquired Immune Deficiency Syndrome or AIDS. Similar human catastrophes have presented in our history such as, bubonic plague, leprosy and tuberculosis. All of these dreaded sicknesses have caused pain and suffering across cultures. Pain is associated with the physical distress of the patient, suffering is culturally distinctive, it describes the affliction of the human spirit and how community members cope with it.Read MoreRisk Communication and Risk Management1750 Words   |  7 Pagesï » ¿Risk Communication Abstract In this paper, I have discussed risk communication and risk management. In the first part of the paper, I have identified and explained the risk communication management and its significance. Later, I have discussed the importance of risk communication for security managers in any organization. Risk communication can be simply described as an interactive process of exchange of information and opinion among individuals, groups, and institutions; often involves multipleRead MoreDoctor And Patient : Analysis Of The Care Of The Terminally Ill1615 Words   |  7 PagesDoctor and Patient: Analysis of the Care of the Terminally Ill in Mario Bellatà ­n’s Beauty Salon The protagonist of Mario Bellatà ­n’s Beauty Salon accommodates his guests in his former beauty salon in a way that elicits both positive and negative reactions. While the back cover of the book describes the protagonist’s actions as an â€Å"almost saintly dedication as his ‘guests’ continue to arrive and die,† others disagree about the selfless nature of his motives. Because of the strict set of rules and theRead MoreThe Nutritional Principles Of Nursing Course Essay1667 Words   |  7 Pages Nutrition and HIV Tiffany Schenck Rasmussen College Author Note This paper is being submitted on December 9, 2016, for Virginia Aulik’s Nutritional Principles of Nursing course. â€Æ' Nutrition and HIV It s been 30 years since the HIV/AIDS epidemic shook the world. What is the current status of the virus globally? Are you at risk? Is there a cure? HIV does not make someone dangerous to know. You can shake their hand and give them a hug without becoming infected. In America, 8% of

Going After Cacciato Free Essays

Waking up from the American Dream in Going after Cacciato (Tim O’Brien) What passing-bells for these who die as cattle? Only the monstrous anger of the guns. Only the stuttering rifles’ rapid rattle Can patter out their hasty orisons. (from Anthem for Doomed Youth, Wilfred Owen) Sassoon’s epitaph â€Å"All Soldiers are dreamers† at the beginning of the novel functions as a signpost signaling the shape the novel will take. We will write a custom essay sample on Going After Cacciato or any similar topic only for you Order Now It does not merely deal with brutal horror, it is imagination. Reality and dream, fact and imagination are interwoven. The choice of Siegfried Sassoon suggests the Great War, the English experience of war, which can be compared to the American Vietnam experience, for it had the same impact: total disorientation and national trauma because of lost values. This novel then deals, in story and structure, with the war experience, but also with the US society’s influence on that war through the ordinary soldier. The common grunt raised the question how to act properly in this horrible situation, in which he even did not know whether his presence was morally justified or not. Yet he concluded that, although he knew this war was just as insane as any other war, he should not run away from his duty. He stayed in the war, because of his personal obligations to society. Not out of idealism, but merely because his people expected him to. In novels dealing with Vietnam we often see veterans coming back into the American society (like in Caputo’s Indian Country), but here we are confronted with the country itself. The novel Going after Cacciato deals with the journey to Paris an American soldier fantasizes about. It is November 1968 and Spec. Four Paul Berlin is in his observation tower in Quang Ngai, Vietnam, by the South China Sea, performing his tour of duty, which lasts 365 days for the common grunt, the foot soldier he is. He feels he has come to Nam in another way than soldiers had gone to the Second World War and to Korea. His lieutenant, Lt Corson had been in Korea, and he was looking back to it with nostalgia: â€Å"In Korea, by God, the people liked us. Know what I mean? They liked us. Respect, that’s what it was. And it was a decent war (†¦ The trouble’s this: Nobody likes nobody. (p. 134) New were the blindness of war, the inertia, drugs were taking over, the creation of the new word â€Å"fragging†, i. e. killing a superiour officer It all illustrated this war was supposed to be different from those wars in which Paul Berlin’s ancestors had fought, with in their mind the American dream. However, Vietnam was not different at all. Soldiers who enth ousiastically started their participation in Vietnam, were as quickly traumatized by the killings, as any other soldiers. A war like any other war. Stories that began and ended without transition. No developing drama or tension or direction. No order. (p. 255) When Paul realizes this, the main question for him is how to determine his own place in it. As he does not know an anwer, the possibility, or rather the necessity of dreaming something else in the face of horror, is brought to Vietnam. He starts to think about Cacciato. This bloke fishes in the world’s Great Lake Country where everybody says there is no fish. He dutifully goes through all the motions and all of a sudden het gets out, and Paul is intrigued. Paul’s squad is sent to go after Cacciato. They are following the unmarked character and find him more and more almost a holy character, less defined as they go along. Finding him a friendly leader almost, they follow him. From soldier among soldiers, he develops into a friendly symbolical figure pointing the way. The seductiveness of Cacciato leads them on. He sheds his war implements. He is that annoying, different, seperate chap who bounces the ball, who nobody can trace and think of, who does not really exist, he has not even got a first name! Cacciato, that just fulfills. Going after Cacciato means â€Å"going after a dream†, following that dream, but it can also mean â€Å"going after to actually get that dream†. Time and time again there is this ambiguity of going on the hunt after Cacciato, or following the Italian on desertion; there is the choice between reality and dream for Paul. Cacciato, who nobody has actually seen, has hit upon an idea which his indeterminance made possible, and it speaks to the imagination. Paul goes after him, catches him, thus completing his mission, but lets Cacciato escape. Cacciato then leads them through the beautiful high country, through orderly Mandalay, normal Delhi, to a beheading in gruesome Tehran, all the way via Athens to Paris; the change of scenery symbolizes the hope Paul first feels, gradually turning into despair and total confusion. His experiences on the way show Paul that he cannot actually leave the war behind. â€Å"Can’t get away from it,† Doc mumbled. â€Å"You try, you run like hell, but you just can’t get away. † â€Å"It’s the truth. † (p. 178) Arrived in Paris and having hugged, outbursts of rain and thunder presage the forthcoming difficulties. Reality soon makes the squad go and hunt down Cacciato again. Oscar, the streetwise Detroit black, insists on the Real Politik of getting Cacciato to save their own skins from punishment for desertion. They have to arrest Cacciato and abandon their dream, because society expects them to do so. â€Å"Oscar’s right,† Doc said, and sighed. â€Å"You can’t get away with this shit. the realities always cath you. † â€Å"But maybe. † â€Å"No maybes. Reality doesn’t work that way. † (p. 275) Paul Berlin is not ready yet to stop Cacciato and lets him escape again. Choosing reality and turning his back on the dream are, however, close at hand. In the promotion scene Paul remembered himself answering questions to a committee that scared the living daylights out of him. â€Å"Why do we fight the war? † they asked him, but at the same time the committee told him the answer: â€Å"to win†. Very afraid, he repeated this and got the job. Paul then realizes society urges him to do as he is told, and not to think for himself, as society will do that for him. He has to conform and shut up. He knows this cannot be right, but on the other hand his fantasized run for Paris would have been an equally unhappy experience to him in reality. For fantasy it had been all along. His dream of going after the freedom and peace Cacciato led him to, had all been a dream within a dream. The latter dream was dreamt in order to avoid having to solve the dilemma of staying in or running away from the war. He finally woke up from that dream, for now he had found the answer: he had to go through it; trying to escape and fleeing from social obligations was not according to his background, his personality and his beliefs. â€Å"I fear what might be thought of me by those I love. I fear the loss of their respect. I fear the loss of my own reputation. Reputation, as read in the eyes of my father and mother, the people in my hometown, my friends. I fear being an outcast. † (p. 286) The novel is structured round three elements that are in accordance with the three different activities of Paul Berlin’s conscience: reflection, imagination and memories; he is wondering how people die in the war, he thinks about going to Paris and he stands on guard. The killings of war and their stories are told non-chronologically, as if they happen at this very moment. Paul Berlin tries to get things straight, tries to get a chronological list of the men killed. He needs order, wants to keep it straight, but he has problems with this. The structure of the novel reflects the structure of any war: it is confusing and without order, sometimes a mess and going in different directions. The hero solves this problem by making up a story himself. It is a story in the third person, told as a reality, told almost as observed by an omniscient observer, who has no involvement; but at the same time we know they are Paul Berlin’s imaginations. All of a sudden this woman comes up in the he-country of Vietnam; only in imagination a beautiful girl is possible there. By the end of the novel the reader knows that the squad never went after Cacciato any further than the hill, and that Paris only denoted the illusion of seeking the Far West. In reality they had always been in the Far East. The unlimited possiblities of the Imagination, as that of the United States and its American Dream as well, fail in the reality of the Vietnam War. Berlin, whose name points to the American commitment to saveguard freedom (by setting up the airbridge to the city of Berlin under siege of the Soviets in 1948) finds himself in a situation in which the values, ideals and intentions of the United States no longer have the absolute meaning they seemed to have in previous wars. In Paris, the heart of Western civilization, Paul Berlin lacked the courage to free himself, even in his dreams, and reality took over: No question, it was all crazy from the start. None of the roads led to Paris. p. 203) He has to accept that he and his comrades would be the very deserters, who would flee from the original idea of the American Dream, that told them that the only way if you really wanted to overcome all problems is to keep on trying. Only Cacciato, who with his childish simplicity and innocence, with his optimism and his individual power embodies the mythical American loner, he frees himself from the society that tells him what to do. He is, how ever, lost, together with these values, in the Vietnam War. The American Dream had led young Americans into a place where they had no right to go. They were supposed to fight and defeat the Viet Cong to serve the American nation, but in this war, just like in any other, confusion and death were the real victors; the war served no American purpose at all. The lesson Paul learned from the Vietnam War was far from significant: â€Å"Don’ never get shot†. â€Å"There it is,† said Eddie Lazzutti. â€Å"Never. Don’ never get shot. † (p. 254) He might have learned that back home in the US as well. So in Vietnam this trail West was a fake one. In Fort Dodge you could build good solid houses, in the wilds of Wisconsin you fraternized with your father who told you, back there, to look for positive things in the war. In Nam, however, there is only the squad, and all of a sudden this â€Å"boom†, like in Billy Boy Watkins’ story, the case of the grunt dying of fright. It is the ultimate war story, the story of Vietnam. So Paul starts dreaming his own dream, he rejects the American dream. He nevertheless does not reject reality. Like Arthur Dimmesdale in The Scarlet Letter by Nathanial Hawthorne, he does not want to give in to the code of society, but does not want to be lured into the moral wilderness either. He wants to stay part of that society, although he knows its claims are based on air. â€Å"†¦ it is this social power, the threat of social consequences, that stops me from making a full and complete break. † (p. 286) However nasty the war may be, it is better to take part than to be isolated, so Paul Berlin ends his dream, in order to face reality. bibliography: Going after Cacciato (Tim O’Brien) Walking Point: American Narratives of Vietnam (Thomas Myers) How to cite Going After Cacciato, Papers

Strategy Move Of the Apple Free Samples †MyAssignmenthelp.com

Question: Discuss about the Strategy Move Of the Apple. Answer: Introduction The assignment deals with the strategy move of the Apple as part of the study of strategic management. Strategic management concept deals with the strategies/acts taken by the organisation to achieve competitive advantage. In this process the company must have strong knowledge of the business that is strengths, weaknesses, opportunities, and threats. On conducting the SWOT analysis the company can utilise the strengths to minimise the weaknesses. It should grab the opportunities while ignoring the threats. It is simply management of the unfeasible contingencies (Hill et al., 2014). In the assignment the central focus is on the strategy or move of the company in recent time. It is an American based multinational technology company established on April 1, 1976, by Steve Jobs. The company offers various products. It sells computer softwares, consumer electronics, entertainment devices such as DVD players, flatscreens, video games, and others. In the communication category the company se lls cell phones, telephones, and laptops. It also designs and sells printers, computers. The products of the company have always been powerful (www.apple.com, 2018). This is the rationale for the choice of the organisation for study of strategic management. In regards to the organisation chosen the assignment covers the strategy move, why and how the strategy is implemented. Assuming the role of the manger an alternate strategy is suggested with rationale. The report then presents recommendations for the company followed by conclusion. Apple strategy The recent strategy move of the organisation is the iOS storage prices. It went up due to higher NAND flash costs. Apple has been the beneficiary of the NAND flash revolution. The pricing system is considered much better than previous. It is considered favourable for larger capacities. The last Apple SSD prices $2 per gigabyte. It may even rise in 2018. In June 5, 2017, the organisation first announced about the 192GB increment to the base configuration, costs $0.52 per gigabyte. It then announced the next increment, 48GB, costs $0.67 per gigabyte. Further the prices of the iPad Pro models were raised. The price for the models 256GB and 512GB was increased by $50 each. Overall with the strategy the prices have become very competitive (Harris, 2018). Earlier in 2016, the company made huge profit with the users buying 64 gigabyte model of the iPhone 6s /6s plus instead of the 16 gigabyte model. It only takes extra $12 to make the 64 gigabyte model where it earns extra $100 over the 16 gigabyte model. In the 64 GB model the storage is four times bigger (Stenovec, 2018). The storage prices of the company are constant across the capacity. New pricing was later not announced. A couple of weeks later it was found that first 192GB now costs $0.78 per gigabyte.It was also same for the 448GB costsand the same increment was observed in MacBook Pro flash. There was overall parity between the iOS and Mac in storage pricing (Harris, 2018). When compared to 2017, in 2016, the flash storage prices have increased dramatically, which means 50%. The demand for the flash is high. It is due to this demand and the continued growth of the sales of smartphones new iPhones have moved from16GB to 64GB. It is also attributed to the strategy of the large storage capacity in every model (Hern, 2018). The factors considered by the company in product pricing internationally are cost of business, local import laws, currency exchange rate, tax laws, and business practice. The new products of Apple has same price may it be dollar or pounds. It is anticipated that the company is taking advantage of British customers accepting the hike in prices as per EU referendum (Hern, 2018). Analysis of strategy It can be considered a smart move for apple as it removed the price disincentive for the larger capacities. The company has launched a useful product for its customers. The company is using strategies to make the product personal for the consumers. The storage makes the product my iPad for the clients (Shekhar, 2017).The strategy move was possible as the company always focused on the storage and can be believed to be right. It is the high margin part of the business. As the consumers mainly focus on the applications and to ensure the desired performance storage is the tax. There is no doubt that Apple has sincerely invested in the improved flash storage technology. It has enabled the vendors to built more capacity. Although the industry of semiconductors has been through ups and down, it has been of major concern because of the fabs rising cost. Apple can be successful with the flash plants. It is the biggest consumer and innovator, which made it come out successful with the investme nt in the unprofitable plant (Gershon, 2016). In the strategic management study the pricing is considered to be the four Ps of the marketing. It includes product, price, place and promotion. In every B2C strategy the pricing part is one of the key elements. It is also one of the challenging part. Apple has been successful in implementing this strategy. The company could well define its position and created brand strategy. It effectively identified its distribution channels (Hill et al., 2014). According to Kienzler Kowalkowski (2017), the pricing strategy of Apple is known as price skimming. It is the strategy where the price is set high for new products in the market with few competitors. However, with the increase in competition, the prices may be lowered. The pricing strategy indicates about the companys confidence in the flash supply. It appears to be driven by the Toshibas flash business and its winning outcomes. However, it might be better if the Apple resumes on its lower costs considering the Toshiba's new fab launch. I t will relive the supply constraints. The strategy move of Apple seems favourable for the customers and the company. In addition there is the presence of profitable segment with the spot price ($0.11 per gigabyte) for MLC flash chips (Harris, 2018). In the 64 GB model the storage is four times bigger and hance more expensive than the 16 GB model. Kirshner Nediak (2015) considers the scalable pricing system as the answer to design pricing that scales up and down. In this pricing system the organisation is able to capture both types of customer segments. It includes the small customer segment going for cheaper products and other segment that can go for bigger deals. The common weapon for the scalable pricing is the product feature. By packing different versions of the product as in Apple, the version with higher functionality is set at higher price. The number of users and the depth of usage is the other two important parameters considered by Apple in setting high storage price. It means with the increase in number of users, the customer can derive more value. The depth of the usage increases with the increase in storage space and customer want to pay more. Therefore, pricing around storage is automatically increasing the revenue from existing customers every year (Dub Misra, .2017). According to www.researchgate.net, (2018) Apple has the multi-pronged strategy as per which small numbers of products are offered at high profit goal. Therefore, people starve for new products. Using this strategy the company launches premiere product at premium price. The company prices its cheapest product at a mid range with a high quality features. The competitors are trying to develop features same as Apple but at lower prices. Premium pricing is the strategy of offering the newly launched product in the market with similar products at a competitive advantage. The company has effectively used this strategy at the first stage of the product life cycle (Pantelous Passalidou, 2015). The pricing strategy so far was justified as the results of the differentiation method of the Apple. According to Ray Gehani (2013), product differentiation in marketing is the method of distinguishing the product from other products in the particular target market. Product differentiation means manufacturing the product differently from the competitors products as well as the own products of the company. Apple has always been successful in manufacturing its products in innovative manner. Every time the company was successful in creating different products right from 1984 including macintosh to iMac, iPod, and iPad in 2010. The innovation made even the rivals appreciate the product- IOS 7. Hence, the customers are bound to have clear thought about the device and design. Further, credit also goes to strong supply chain of Apple. Three times in arrow it has been ranked first for supply chain (Nielson, 2018). The product strategy of the company has improved the gross margin on the iPhone line. It significantly increased the profits of the company. The strategy of the company is different from other companies like Samsung. The later being vertically integrated makes its own features like memory and display. Samsung is thus creating demand for the AM-OLED technology. In this context the Apples move to leave the base model at 16-gigabytes is very tactical. The global market of Samsung comprises of 32% out of which 12% may be for Apple. Against the 46% of the Samsung, the sales volume of Apple is increased to 23% (Harris, 2018). Despite the product excellence, the premium pricing and price skimming strategy used by Apple to have its own limitations. It is the platform nature of the Smartphone and in this type of the market the competitive advantage is the huge market share. As this is the merging market the smartphones and tablets manufacturers experience maximum growth. Consequently, there are many outstanding quality gadgets sold at lower prices. The company has the edge in product quality. It is the matter of preference by individual customers. Since people have different viewpoints it may be debatable. There are many countries where the alternatives from Samsung, Amazon, are attracting customers. The alternative products although much cheaper than the Apples products are improving day by day. This is the matter of concern given the fact that it is the platform market. It may be difficult for Apple to lead the market in the future as it is surrendering more market sharein India, China and other countries (Derdenger Kumar, 2013). Alternate strategy and rationale As the manger of the company the aim would be to deliver value through product leadership. The aim would be to avoid discounting heavily. The strategy would be to reduce the price conflicts with channel partners and avoid competing on price. The rationale for the move is the influence of the price on the perception of the market about company offerings (Reimann, Schilke, Thomas, 2010). It is not goal to let the market perceive the product as the commodity. Therefore, the focus will be on innovating the methods to keep the prices low and yet make the profit. The only concern with Apples product in the market is the expensive nature for high quality, when compared to other products such as Google, Amazon, and other vendors. As a manger I will try to link the price to the value gained by customer on using the product. I believe in having clear alignment between price and the value. According to Nagle, Hogan Zale (2016) the price should have strong message for the consumers and reflect the companys values. Since the operational efficiency is ensured the price must be high. Setting lower price and aiming for customer intimacy may let people doubt if the luxury item is even luxury. Therefore, competitors prices must be analysed properly. Owing to the Toshiba's new fab launch, the prices must be lowered anyway. At this point the company may opt for the penetration pricing. On the other hand, innovative measures are required to not compromise on the operational efficiency. The markets where the consumers are very sensitive to the price fluctuations, it would be effective to increase volume while selling at lower price (Osei, 2017). Penetration pricing is the strategy to gain the market share, by lowering the prices of the products when the market has many more competitors (Spann, Fischer Tellis, 2014). After the strong market penetration I would aim for raising th e prices to a profit level and to level where more number can afford to buy product. The above mentioned alternate strategy would be justified considering the fact that premium strategy would be beneficial only till the product is sustaining its competitive advantage. In future, there are high chances that the brand may lose its aspiration status with increasing competition from low cost smartphones. Further, there are also chances that Apples products may gain saturation in the developing market (Zhang, 2017). Therefore, I believe that it would be risky to continue with high end niche name. In the last the few years Apple has showed slow iPhone sales with nose-divided iPad sales growth. Although Apple has very strong position in iPhone in US market, it is losing shares in other countries. There are many instances in past where Apple has underperformed trying to maintain the super-high profit margin. On the other hand the Googles Android is trying to dominating the smartphones platform (Blodget, 2018). Therefore, the overall aim would be to maintain simple price stra tegy to avoid confusing buyers with too many options. Recommendations The trend to built brand awareness by low cost devices is expected by the experts to continue and intensify in coming years to come. It means in the future the focus should not be on the low-end gadgets. Instead the objective should be to use the phenomenal profitability as a competitive tool argued (Spann, Fischer Tellis, 2014).). It is suggested by the experts that Apple should sell some of its old gadgets (and not the latest one) at lower prices. It may be sold if the prices are very high than the similar local alternatives. The different product line of 5S and 5C,of iphone has premium pricing strategy. It is suggested that Apple should not have same price for both the products. If the company is offering any of its products at cheaper price then it is either weak or small and old. Despite having high quality alternative in the market Apple is selling Mini at price which is greater than high quality alternatives. It is recommended that the pricing strategy should be such that the company must sell its latest version of particular product (say Mini) at high price while keeping a competitive price for other recent models. The modification in prices are recommended by the experts as Apple is high profit making company and it would be easy for the organisation to spare a little profit. It is believed that the slight modification in the pricing strategy would not cost too much for the company. Further, action of the company that is under criticism is not competing on price under the right condition. The company is catering to the mainstream price sensitive market through iPhone 5C. It is only good method to set lower price at the time of development of the product during early stage of new company. It is not considered to maintain the same pricing system when rivals like Samsung are offering products in high-end and low-end markets. The sales of the smartphones are surging and hence Samsung is gaining traction in emerging market. In this situation it may be called right condition to call for lower cost options. There are buyers who buy a branded product when the price is justified according to them. Apples decision to serve price sensitive market with low iphone price can pay off in a big way. It may happen so if it continues to sell its high end products to higher-end consumers (Wambui, 2013). Since the company has well tired its products with different models of iPods, iPad, laptops and desktops, it could appeal a wide variety of buyers. The company never sacrificed on the high-end brand reputation.Chiang) recommends tired pricing as it would be effective for Apples SaaS business as et al. (2018), it can appeal different customer segments. The main objective of the tired pricing is to focus on value instead of dollars as profit. Conclusion The report clearly highlights the pricing strategy of Apple for competitive advantage. In this context the report explains the iOS storage prices of Apple. The report has explained as to bow the strategy was implemented and underling causes. The premium and price skimming strategy of Apple has been beneficial for the company in many ways. Apple well defined its position and created brand strategy. Owing to the product differentiation method, the storage pricing system was successful. The high price system of Apple may be beneficial in generating high profits for the company, it came out with limitations. The company has the edge in product quality, but alternative products from rivals at cheaper prices are a matter of concern in long run. It is considered to better to deliver the product leadership strategy. As a manager, personal decision would be to innovate the methods to keep the prices low and yet make the profit with new products. I would aim for raising the prices to a profit level and to level where more number can afford to buy product. I would opt for penetration pricing strategy after the strong market penetration. It is justified as in future; the brand may lose its aspiration status with increasing competition from low cost smartphones and saturation in market. Overall I would ensure the pricing strategy is simple enough. Further, the company is recommended to take advantage of the phenomenal profitability. Due to emerging alternative products at lower prices from rivals the Apples decision to serve price sensitive market with low iphone price can pay off in a big way. Apple is also recommended to go for tired pricing strategy. The assignment has enhanced my knowledge on the strategic management especially in regards to pricing and product strategy. References Blodget, H. (2018).Come On, Apple Fans, It's Time To Admit That The Company Is Blowing It.Business Insider. Retrieved 28 February 2018, from https://www.businessinsider.in/Come-On-Apple-Fans-Its-Time-To-Admit-That-The-Company-Is-Blowing-It/articleshow/25838001.cms Chiang, M., Ha, S., Sen, S., Joe-Wong, C. (2018).U.S. Patent No. 9,865,009. Washington, DC: U.S. Patent and Trademark Office. Derdenger, T., Kumar, V. (2013). The dynamic effects of bundling as a product strategy.Marketing Science,32(6), 827-859. Dub, J. P., Misra, S. (2017).Scalable price targeting(No. w23775). National Bureau of Economic Research. Gershon, R. A. (2016).Digital media and innovation: Management and design strategies in communication. SAGE Publications. Harris, R. 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